DIG8TAL SAVANT
CREATIVE DIGITAL CONTENT & STRATEGY
DIGITAL CREATIVE STRATEGIST
15+ years driving brands, strategy, content, analytics & performance for global brands: From Marriott, Under Armour, MTN, DC Shoes and Hansa Pilsener to PepsiCo & Unilever
DIG8TAL SAVANT
Dec 2014 – Present
| Company |
Freelance (Amsterdam, NL)
Creative, strategic, digital and social media marketing (across-the-line) with expertise in branding, digital strategy, creative content, photography, copywriting, social media, web analytics and reporting.
Experience in Google Suite, Web CMS (WordPress/Wix/Squarespace/GoDaddy/Kentico),
and various SM platforms: LinkedIn, Facebook, Twitter/X, Instagram, Pinterest, Tumblr, TikTok, Snapchat & more…
OWNER & FOUNDER
April 2019 - Present
| Company |
Authentic Artisanal African Spirits (Amsterdam, NL)
| Role |
Owner, partner, agency, and distributor of award-winning Authentic Artisanal African Spirits.
From our shore. To your door. Africa Distilled.
AAA Spirits is the exclusive importer of Leonista - a 100% Agave Spirit - from the Karoo region in South Africa.
Offering the world's first, proudly South African, award-winning, 100% Karoo Agave spirits.
| Responsibilities |
Designing a disruptive business model challenger to the legacy Spirits market.
Vertically integrating a value chain directly between the original producer and the end consumer.
Developing a product portfolio focused on authentic, artisanal, African spirits.
Implementing (B2B & B2C) sales strategies & streamlined localised content & customer relationship management.
Solidify (organic) import procedure and project management.
Prepare market research, develop brand marketing & sales, and local pricing structure strategy for the European market.
Set up logistical channels and develop capacity for warehousing and distribution to and within local European markets, and import stock to the EU (via the Netherlands).
Build an e-commerce platform & website, create content for the website, SEO, and Social Media.
Start B2B Sales and develop B2C Channels for a direct-to-consumer strategy.
Execute the importation process of Leonista to the European Zone.
| Results |
WEBMASTER
March 2017 - September 2018 (19 months)
| Company |
The Social Hub (Amsterdam, NL)
aka The Student Hotel
| Responsibilities |
Integrate the brand's main digital platforms to create a seamless, cross-platform user experience and drive online sales, improve the online presence and visibility of The Student Hotel's brands and products.
Platform Management
Day-to-day (content) management and improvement of online platforms: (mobile) websites, student portals, online booking platforms (IBEs) and future platforms - increasing conversion on all platforms.
Set up & maintain measurement & analytics of online platforms: Google Analytics, Adwords, Webmaster Suite/Tools.
Analyse data and create website performance reporting for online marketing presence.
SEO optimisation - including location-specific SEO (incl. Google Maps).
Coordination & Project Management
Coordinate with in-house parties (designers, copywriters, project managers, product managers, IT).
Day-to-day contact with second and third-party agencies (IT, web development, online marketing, translation agencies, metasearch advertising, SEO/SEA agencies).
Assist in platform development projects. Current focus: internationalisation of The Student Hotel platforms and multilingual implementation (website, booking platforms, email marketing platforms).
Support TSH product managers with their digital needs.
Marketing, Brand & Sales
Campaign Management: paid and unpaid. Eg, Google Adwords search campaigns, banner ads, pre-roll video ads, Facebook ads.
Online promotion and integration of new TSH propositions.
Manage the transfer of content between TSH locations.
Optimise CRM and Email Marketing.
Web Development
Development of campaign landing pages, events, and new propositions on the platforms
Internal development and day-to-day maintenance of the TSH platforms
| Results |
TheStudentHotel.com, TheCommonsRestaurant.com, TSHCollab.com, BazaarofIdeas.com
CONTENT LEAD
June 2015 - October 2016
| Agency |
Likefriends Creative Agency (Amsterdam, NL)
| Responsibilities |
Creative, strategy and branding.
Creative direction of digital content.
Campaign development and Media Planning implementation.
Tracking and reporting on analytics and campaign performance.
Optimisation, distribution and publication of online content.
Project Management.
| Results |
AZ Alkmaar Kit Launch, AC-Hotels.com, Moxy-Hotels.com
SOCIAL MEDIA MANAGER
Jul 2014 – Nov 2014
| Agency |
Gorilla Creative Media (South Africa)
| Responsibilities |
Consultation with Brand Management on the development of digital marketing strategies.
Management and Delegation of workload amongst community managers.
| Results |
R3 Top 5 Social Media Agencies In the World
SENIOR COMMUNITY MANAGER
Jan 2013 – Nov 2014
| Agency |
Gorilla Creative Media (South Africa)
| Responsibilities |
Leadership, training and management of the Community Management Team.
Independent research of new industry developments regarding Social Media tools, processes and best practices.
Continuation of Community Management duties.
| Results |
COMMUNITY MANAGER
Jan 2013 – Nov 2014
| Agency |
Gorilla Creative Media (South Africa)
| Responsibilities |
Community Management
Managing up to FIVE different brand communities.
Pro-actively and reactively engaging with fans, followers and subscribers effectively and efficiently.
Escalating Brand Queries appropriately, in a quick, calm and courteous manner.
Enhance and Amplify Content with quality fan engagement on Brand Content.
Proactively looking and listening across relevant brand platforms for engagement opportunities.
Content Creation
Copywriting and Visual Direction for all created content (including pro-active and ad hoc content).
Short-form and long-form copywriting for other platforms (Eg, Blog Posts, Facebook Statuses, Tweets, Instagram and Pinterest Descriptions, Web Banners, Google Adwords, Advertorial, etc).
Image selection, photo creation and management for Social Media Platforms.
Content Publishing
Planning, scheduling, managing, publishing, reviewing and optimising online content.
Reporting
Reviewing and accessing content, applying and sharing conclusions.
Contributing to Social Media reporting.
Provide insights on the fan base and the target market.
Competitor Tracking.
| Results |
