DIG8TAL SAVANT
CREATIVE DIGITAL CONTENT & STRATEGY
DIGITAL CREATIVE STRATEGIST
15+ years driving brands, strategy, content, analytics & performance for global brands: From Marriott, Under Armour, MTN, DC Shoes and Hansa Pilsener to PepsiCo & Unilever
DIG8TAL SAVANT
Dec 2014 – Present
| Company |
Freelance (Amsterdam, NL)
Creative, strategic, digital and social media marketing (across-the-line) with expertise in branding, digital strategy, creative content, photography, copywriting, social media, web analytics and reporting.
Experience in Google Suite, Web CMS (WordPress/Wix/Squarespace/GoDaddy/Kentico),
and various SM platforms: LinkedIn, Facebook, Twitter/X, Instagram, Pinterest, Tumblr, TikTok, Snapchat & more…
OWNER & FOUNDER
April 2019 - Present
Designed and built AAA Spirits from the ground up — a vertically integrated, direct-to-consumer challenger to the legacy spirits market, connecting the Karoo producer directly to the European end consumer.
Led market research, brand positioning, and pricing strategy for entry into the European market.
Set up import, logistics, and warehousing channels to bring Leonista into the EU via the Netherlands, including organic import certification.
Built the e-commerce platform and website, and created all content, SEO, and social media for the brand.
Launched and grew B2B wholesale and B2C direct-to-consumer sales channels.
| Results |
WEBMASTER
March 2017 - September 2018 (19 months)
| Company |
The Social Hub (Amsterdam, NL)
aka The Student Hotel
| Responsibilities |
Unified The Student Hotel's digital platforms into one seamless, conversion-focused experience — driving online sales and brand visibility across web, mobile, and booking channels.
Platform Management
Managed and optimised all online platforms — mobile sites, student portals, and booking engines (IBEs) — for maximum conversion.
Owned analytics and SEO: Google Analytics, Adwords, and Webmaster Tools setup, performance reporting, and location-specific SEO.
Coordination & Project Management
Coordinated in-house teams (design, copy, product, IT) and third-party agencies (web dev, marketing, SEO/SEA, translation) on platform projects.
Led internationalisation and multilingual rollout across website, booking, and email platforms, supporting TSH product managers' digital needs.
Marketing, Brand & Sales
Managed paid and organic campaigns — Google Ads, banner and pre-roll video, Facebook — plus new TSH proposition launches.
Oversaw cross-location content transfer and CRM/email marketing optimisation.
Web Development
Built campaign landing pages and new propositions, plus ongoing platform maintenance and development.
| Results |
TheStudentHotel.com, TheCommonsRestaurant.com, TSHCollab.com, BazaarofIdeas.com
CONTENT LEAD
June 2015 - October 2016
| Agency |
Likefriends Creative Agency (Amsterdam, NL)
| Responsibilities |
Creative, strategy and branding.
Creative direction of digital content.
Campaign development and Media Planning implementation.
Tracking and reporting on analytics and campaign performance.
Optimisation, distribution and publication of online content.
Project Management.
| Results |
AZ Alkmaar Kit Launch, AC-Hotels.com, Moxy-Hotels.com
SOCIAL MEDIA MANAGER
Jul 2014 – Nov 2014
| Agency |
Gorilla Creative Media (South Africa)
| Responsibilities |
Consultation with Brand Management on the development of digital marketing strategies.
Management and Delegation of workload amongst community managers.
| Results |
R3 Top 5 Social Media Agencies In the World
SENIOR COMMUNITY MANAGER
Jan 2013 – Nov 2014
| Agency |
Gorilla Creative Media (South Africa)
| Responsibilities |
Leadership, training and management of the Community Management Team.
Independent research of new industry developments regarding Social Media tools, processes and best practices.
Continuation of Community Management duties.
| Results |
COMMUNITY MANAGER
Jan 2013 – Nov 2014
| Agency |
Gorilla Creative Media (South Africa)
| Responsibilities |
Community Management
Managing up to FIVE different brand communities.
Pro-actively and reactively engaging with fans, followers and subscribers effectively and efficiently.
Escalating Brand Queries appropriately, in a quick, calm and courteous manner.
Enhance and Amplify Content with quality fan engagement on Brand Content.
Proactively looking and listening across relevant brand platforms for engagement opportunities.
Content Creation
Copywriting and Visual Direction for all created content (including pro-active and ad hoc content).
Short-form and long-form copywriting for other platforms (Eg, Blog Posts, Facebook Statuses, Tweets, Instagram and Pinterest Descriptions, Web Banners, Google Adwords, Advertorial, etc).
Image selection, photo creation and management for Social Media Platforms.
Content Publishing
Planning, scheduling, managing, publishing, reviewing and optimising online content.
Reporting
Reviewing and accessing content, applying and sharing conclusions.
Contributing to Social Media reporting.
Provide insights on the fan base and the target market.
Competitor Tracking.
| Results |
