DIG8TAL SAVANT
CREATIVE DIGITAL CONTENT & STRATEGY
"I help brands scale revenue, engagement, and relevance through digital strategy, storytelling, and performance-driven creative."
WHO AM I?
​​​​I’m an Irish–South African senior digital strategist and creative leader with nearly two decades of international experience across branding, content, performance media, and analytics.
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I’ve worked both agency-side and client-side, leading digital initiatives that balance creativity with commercial outcomes — and I’m as comfortable setting strategy as I am executing hands-on.​
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I operate at the intersection of strategy, creativity, and data — from concept to execution.​ That means shaping the strategy, building the content systems, executing creatively, and measuring what actually moves the business.
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​Trusted by Marriott International, Under Armour Europe, PepsiCo, Unilever, and other global brands.​​​
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What I’m Building Next​​:
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Hint: a South African take on mezcal. 🔥
"LET'S DO LUNCH"
Amsterdam, Netherlands
Hit me up! Let's grab a coffee or a beer, maybe even share a laugh. I'm an excellent listener - or so I hear.
“Think outside the box, collapse the box, and take a f-cking sharp knife to it.”
- Banksy​
